WeChat Official Account (OA): Using WeChat App for Effective Marketing in Business

Founded in 2011 and owned by Tencent, WeChat (微信) has hit 1 billion accounts with more than 700 million monthly active users in the world (500 million from China and 200 million outside of China). WeChat is to China what Facebook, Twitter, LinkedIn, and Instagram are to the western countries, although WeChat is more than just a chat application.

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In Today's Marketplace,

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